South African Breweries (SAB): Sales and Marketing Learnerships 2026
South African Breweries (SAB), as part of South African Breweries (SAB) as part of the AB InBev network, remains committed to its significant investment in youth and and the South African market, with the opening of the Sales and Marketing Learnership 2026. This Sales and Marketing Learnership for 2026 is a fantastic opportunity for enthusiastic and hardworking South Africans with a desire to develop their career in sales, marketing and brand commerce. Applications will be closing on 02 February 2026, so we encourage you to submit your application as soon as you can.
A chance to develop the core and the right competencies
SAB is known for its culture of dreaming big and fostering aspirations of being the the best. It develops the future leaders of the organisation. This specific Sales and Marketing Learnership is aimed to close the gap between the theoretical construct of academic institutions and the actual learning and understanding of the commerce. In this regard, so as to ensure that the sales and marketing learnership is not a theoretical exercise, there is a strong focus on practical workplace training and this process takes into account the learning and training to ensure that it is aligned with the requirements of the South African FMCG (Fast-Moving Consumer Goods) sector.
A primary focus of the learmership is the Tavern Class of Trade, which is a significant and core component of the SAB’s route-to-market strategy. The learners will receive training on how sales and marketing activities are done at the operational level and how to establish and maintain business-to-business (B2B) brand partnerships.
Sales and Marketing Learnership
The goal of the SAB Sales and Marketing Learnership is to cultivate diverse and adaptable professionals. Learners obtain insight into sales and marketing, and how the two can be integrated to promote business success.
Program participants understand the interplay of marketing and sales, and the impact of promotional activities on the customer. Participants also understand how brands are represented and sustained at an outlet. This thorough marketing understanding is paired with sales mastery, equipping the learner with insights on how, and the time frame, to develop brand equity, sales volume, and knowledge within the market.
Sales and Marketing Learnership actively engages the learner within SAB’s market-driven principles, differentiated service, and sustainable competitiveness within the Tavern Class of Trade. Learners impact SAB’s long-term commercial goals of:
Strengthening brand equity through effective execution
Driving sales volume and increasing market share
Supporting competitive advantage in a crowded FMCG landscape
Enhancing corporate reputation through professional customer engagement
This is an active program where learners work in relation to the sales and marketing processes to understand how the management strategies are executed.
Skills and Competencies You Will Gain
Perhaps the greatest strength of the SAB Sales and Marketing Learnership is the development of commercial acumen. Learners develop capital that is applicable in various industries, particularly in the FMCG sector and business-related employment opportunities.
Some of the development of key competencies in the learnership include:
Commercial awareness: Knowledge of the entire sales and marketing value chain and how various functions contribute towards driving organisational success
Competitive intelligence: The collection, analysis, and application of competitor insights to inform and support selling activities
Financial understanding: Knowledge of pricing, profitability, product mix and merchandising strategies
Decision-making: the ability to make commercially sound decisions that support growth and sustainability
These skills enable learners to go beyond the core of their duties and appreciate the larger business context surrounding their initiatives.
Why the SAB Sales and Marketing Learnership?
Opting for SAB is opting for excellence, learning, and growth. Being part of AB InBev means SAB leverages global best practices, while remaining intricately connected to the South African market.Benefits of the learnership include:
– Building experience with a respected global FMCG organization
– Acquiring sales and marketing skills that are practical and valuable.
– Understanding the competitive and growth strategies of local brands.
– Establishing a career foundation in sales, marketing, and commercial management.
– Being part of a passionate, curious, and owner mentality, and a culture of evolving.
For most talented youngsters, this learnership is their initial career milestone.
How to Apply
Applications for SAB Sales and Marketing Learnership 2026 are open and will close February 2026. This kind of opportunity is 02 usually competitive, and we highly recommend that you apply early.
How to Apply
Click here to apply for the Sales and Marketing Learnership 2026:
https://wd1.myworkdaysite.com/en-US/recruiting/abinbev/SAB/details/Sales-and-Marketing-Learnership_30091484
If you are enthusiastic about sales, marketing, and brands and would like to learn from one of the most respected FMCG companies, this learnership will open the doors for you.